VOGUE Coach Society brand is based on a few coaches in the coaching industry. I enjoy their branding, identity or visuals, brand voice, personality and values. I focus on the one brand that would evoke inspiration and inclusiveness for their audience.
Vogue Coach Society’s brand identity revolves a community of women biz owners, which includes their own FB group. The brand has several offers for their clients. One of them is the CEO Boss Course, which has a group coaching element on it.
My first real-life coach inspo is Kara Loewentheil—a life coach that has rebranded from The Clutch to The School of New Feminist Thought. I followed her journey around six years ago and I love the “Thought Model” that she teaches, which is based on the CBT model.
The next coach that I look up to is Simone Grace Seol—a copywriter and marketing coach who values diversity and inclusivity. Both coaches have unapologetic brand voice, and they both have a podcast that I listen to.
BRAND INTRO AND MOODBOARD
VOGUE COACH SOCIETY'S BRAND IDEA AND INSPO
This is not an entire website design builD, but I focus on several pages for modular build/add-ons services—email/waitlist page, sales page and added bonuses for thank you pages.
The mood board
Brand intro and moodboard, and you're currently on this page
04.
404 Page in case someone clicks an outdated link or typed the wrong url. This page would bring the user back to the Sales page
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- Sales Page for the CEO Boss Course
- This is a long form sales page, including course details, reviews and "as seen in" section.
- Has a "Congrats page" after signing up for the course
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- Homepage aka Coming Soon
- Also has the freebie section to collect emails
- 3-steps section—join the FB group, DM on IG, get the freebie
- Has a Thank You page when someone signs up for the list
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How to navigate and experience Vogue Coach Society brand pages
Women Power
1. Coming soon page
2. Thank you page
1. Sales page
2. Congrats sign up
404 page
Brand intro